SPEC Sales Funnel for Kindle Oasis

The client was launching an advanced version of their popular e-reader. The funnel was designed to position the product as the better choice against traditional books as well as older e-reader models. 

The ideal customer was an “Every (Wo)man” with a core value of belonging.

The campaign was designed to move potential customers from banner ads and/or social media posts, onto an email list for a promotional email sequence and then onto the landing page, which in this case is also the sales page.