Spec Sales Funnel for Kindle Oasis

[Ad Body Copy]

Remember when you could read?

OK, not literally. We mean, remember when you could read whatever you wanted, whenever you wanted? Oh…you mean you’ve not experienced that yet?

If that’s the case, we have something all potential-bookworms need to know about. Because at Amazon, we think that everybody should be able to experience the joy and satisfaction of always being able to immerse yourself in your favourite book. 

And if you’re someone who, for one reason or another, struggles to find a way to read on a regular basis - then this news is definitely for you! We see your struggle and we’ve created  something that really, truly wants to help.

Let us show you a whole new way to read…

[Image Copy]

Are you ready to read more?

[Headline]

Fall in love with reading for the first time…

[Link Description]

Or maybe rekindle it all over again? 

[CTA button]

Find out more

Send: Day 1

Hook: Novelty

Notes

• Build anticipation and intrigue

• Mysterious “preview”

• Designed to prepare readers for the announcement to follow

• Giving just a little tease of what’s coming without divulging too much information or details

CTA: Stay tuned (no actual link at this point as product not announced yet)

Subject Line: The Winds of Change are Blowing…

Subject Line: [Name], have you heard?

Subject Line: Something’s coming…

Subject Line: [Name], we think you’re going to love this!

Meta: You won’t want to miss this news…

[Name], 

If you’re a big fan of books or a lover of literature, listen up because…the game is about to change. 

If you’re still holding on to traditional paper books (or even if you already have a basic e-reader), we’re about to bring you something that will forever change the way you read.

Whether you‘ve been dreaming of a reading experience that’s more discreet or more immersive, we’ve got you covered.  

This is it. The one you’ve been waiting for is just a day away.

Get ready to want it…get ready to need it…, and we know you’ll have to have it.

Stay tuned, book lover! Trust us when we say, you won’t want to miss what’s coming.

Send: Day 2

Hook: (Personal Story) Real-life testimonials/future possibility

Notes

• Build trust and likeability

• Share a personal story that’s real and relatable

CTA: Find out more

P.S. Line: Stay tuned for details of an exclusive offer.

Subject Line: Is everyone looking at me?

Subject Line: Read on, dear reader…it’s here.

Subject Line: Our newest e-reader, for both privacy and practicality.

Subject Line: [Name], the news we promised you is right here.

Meta: Open me for a tale you may already know…

[Name],

Does This Story Sound Familiar to You?

I gave up in the end. I just couldn’t do it. I know you’ll understand. I mean, we’ve all been there, right?

I was on my daily commute to London, passing the long train journey by reading a very popular book at the time—a book detailing 50 shades of a certain colour—you know the one!

But I just couldn’t concentrate because I felt so unbelievably self-conscious of the book cover giving me away. The knowing looks, the mocking sniggers, the raised eyebrows. In the end,  the book went back into the bag, and I listened to some music instead. 

But just imagine, I thought, if you could read whatever you want, wherever you want, without the side eye…

Whether you’re a girl who loves her romance novels, a guy who enjoys stories of superheroes or wizards, or just someone who’s intrigued by controversial political texts, we all have our so-called “guilty pleasures”. 

So, if you’ve never used an e-reader before, it’s time to change the way you read!

Or wait, maybe you’ve already got a traditional e-reader and love it, but it requires two hands to read it or proves tricky to read in bright lights… we get it, and we’re here to tell you that it’s time to upgrade!

Introducing our newest e-reader, the Kindle Oasis!

Our most advanced e-reader yet has been designed with all readers in mind.

• The ones who often only have one hand free (we’re looking at you, parents of babies and toddlers)

• The ones who want to read outside (travellers and park-lovers, we see you)

• And of course, anyone who just wants to keep their reading habits to themselves (that’s all of us, occasionally!)

So let your guilty pleasures remain your secret, and discover that using an e-reader has become easier than ever before. 

There are so many benefits to e-readers, and even more so with the new advanced features of the Kindle Oasis – get ready to take your reading experience to a whole new level. 

Stop thinking about the book, and let yourself become a part of the story.

[Find out more here]

P.S. Keep an eye out for our next email, which includes details of our exclusive offer for anyone who buys before the end of the month!

Send: Day 3

Hook: Benefit

Notes

• Create desire

• Paint a picture in their mind of how they’ll feel after experiencing the unique benefits of your product.

CTA: Find out more

P.S. Line: Find out why we’re the experts.

Subject Line: The details you need are right here…

Subject Line: [Name], do you need a suitcase for all your books?

Subject Line: Elevate the Joy of Reading.

Subject Line: Dear Reader, enjoy your exclusive offer

Meta: So many benefits for one so small!

[Name]

Our newest e-reader, the Kindle Oasis, has arrived.

With a screen size of less than 16cm x 14cm and weighing less than 186 grams, our lightweight, slim e-reader will easily fit in your handbag, rucksack or holiday luggage. Click here to see all the convenient features of the Oasis.

We know you want to keep your travel baggage allowance for your stylish holiday wardrobe. Well, now there’s no need to weigh down your suitcase with multiple books for your annual reading marathon – you can actually take hundreds of books with you, all in one small, lightweight e-reader! 

Let yourself get lost in your favourite stories anytime, anywhere with the lightweight, waterproof Oasis in your bag.

Plus, with the new easy page-turn buttons of the Oasis, you won’t even need to put down that refreshing cocktail to turn the page.

You’ll never be bored with your Kindle on board! Keep it in the car for when you’re waiting to pick up the kids from school or in your bag for those times you’re waiting to be seen for your health appointment.

And experience instant joy with your book purchases! You’ll never have to wait to go out and buy a book from the bookstore or even for it to be delivered to your house. 

When you buy a book for your Kindle, it’s sent electronically and instantly. Just sync your Kindle to receive the new content, and there it is. Let’s face it: When you’ve been waiting for months for the release date, you don’t want to wait any longer! 

Or maybe you’ve just been given a fantastic book recommendation by a friend and can’t wait to read it for yourself. Find it on the Amazon store within your Kindle, and that book is yours… feel free to dive right in!

Plus, with a battery that lasts weeks, not hours, you'll never be left hanging mid-chapter.

For more information on the amazing features of the new Kindle Oasis, click the link below.

[More Info]

The Kindle Oasis starts at just £229.99 - a small price for endless reading freedom.

But listen, if you’re on this mailing list, it means you’re already a loyal Amazon customer, and we believe that loyalty should be rewarded.

So, as an exclusive offer, if you purchase a Kindle Oasis before the end of this month, you’ll receive 10% off plus an extended 6-month membership to Kindle Unlimited, giving you even more time to enjoy our extensive library of books, newspapers and magazines!  

Once time runs out, the price will go back up, and the Kindle Unlimited membership will be reduced to 3 months. 

Check it out now and make the most of your upgraded reading experience!

P.S. If you’re asking yourself how we know so much about the e-reading experience, hold tight; we won’t leave you wondering.

Send: Day 4

Hook: Us vs. Them/Comparison

Notes

• Build Authority

• Do this through a personal story, results or credibility

• Why choose your product over someone else’s?

CTA: Let the experts help!

P.S. Line: Reminder of offer details

Subject Line: Think you know how to read? Think again.

Subject Line: [Name], can the e-reader evolve?

Subject Line: Can you teach an old dog new tricks?

Subject Line: [Name], more books = more joy!

Meta: Is it time to level-up the way you read?

[Name],

So, here’s the deal. We know e-readers aren’t new. But the question is, why should you get one? Or even, why should you buy the newest model?

At Amazon we’re proud to position ourselves as e-reader experts. We introduced the original Kindle e-reader in 2007, which means we’ve spent well over a decade perfecting the e-reading experience. 

Now, we have created a brand-new model—the Kindle Oasis—which leverages all those years of innovation and promises once again to uplift your reading life like never before. It’s the ultimate tool for allowing you, the reader, to enjoy books anytime, anywhere, no matter the environment.

We also want to make sure that this experience is accessible to as many people as possible. This is why we have tried to make our newest model as small as practically possible and as lightweight as we can. 

Our new physical page-turn buttons are also positioned to make it easy to hold the Kindle and turn the pages with the same hand.

We’ve also ensured that our newest Kindle Oasis screen is glare-free and reads like real paper, even in bright sunlight. So, whether you’re relaxing on the beach or doing research at the park, you never have to worry about whether you’ll be able to see the screen clearly. And with our weeks of battery life our Kindles are known for, the joy of reading can go on and on!

We believe that a love of reading can spark joy, encourage learning and allow for one of the healthiest forms of escapism. 

This is why we continue to push the boundaries of our e-readers, constantly improving them to help you lose yourself again and again in your favourite stories.

Now is the time to move forward!

[Join the e-read revolution or upgrade your model!] 

P.S. Don’t forget that we are currently offering 10% off the normal price of £229.99 for a brand-new Kindle Oasis AND an extra 3 months of membership to Kindle Unlimited if you buy before the end of the month - click here to buy now.

Send: Day 5

Hook: Relevancy

Notes

• Build Desire

• Identify and disarm objections conversationally

• Objection = I don’t need it

CTA: Buy Now

P.S. Line: Urgency - don’t miss out.

Subject Line: Can you do this one-handed?

Subject Line: [Name], we know what you’re thinking…

Subject Line: Is it time for a new Kindle?

Subject Line: [Name], Are you due a Literary Upgrade?

Meta: The answer is yes!

[Name],

Do You Really Need a New Kindle?

As somebody who has purchased books from us previously, we feel confident in saying that you love the experience of reading. We also understand that many people believe that this is connected to the experience of holding a traditional book. 

At Amazon, we believe that paper books and e-readers alike are simply tools we use to transport ourselves into the stories bound within them.

Perhaps you feel that because traditional books are available or even because you already have a basic e-reader, you don’t need our newest model, the Kindle Oasis.

However, in our opinion, the Oasis offers advantages over both traditional books AND older e-readers!

• Firstly, the Kindle Oasis is both slim and lightweight, which means that you can always take your entire library with you, making reading a pleasure that you can enjoy much more conveniently.

• Our new page-turn buttons will enable you to read on those occasions when you only have one hand free.

• Our newest waterproof protection means that, unlike with paper books or previous e-reader models, you don’t ever have to worry about dropping your Kindle Oasis while relaxing in the bath or being splashed while lounging by the pool.

• You can also access our incredible library of books, magazines and even newspapers at the touch of a button, direct from your Kindle Oasis which means you can dive right into the story, the gossip or the news as soon as you wish. No more driving to the store or waiting for the courier to bring it to you!

The Kindle Oasis is our most advanced model yet. It promises hours of reading joy from a single charge on a waterproof and glare-free screen that can be easily held and transported.

Plus, with adjustable text size and lighting, you can tailor your reading experience to your exact preferences - something no paperback can do!

If you’re ready to enjoy these reading upgrades, please click below to take advantage of our offer - an exclusive 10% off and 3 months extra Kindle Unlimited membership if you buy before the end of this month!

[Click Here to Buy Now!]

P.S. This offer is exclusive to our loyal readers like yourselves, but it only lasts until the end of the month - so don’t miss out!

Send: Day 6

Hook: Exclusivity

Notes

• Stack value and add incentive

• Share something valuable for free (Kindle cover)

• Create a sense of excitement

• Reciprocity

CTA: Take Advantage of this Exclusive Offer

P.S. Line: This is your last chance

Subject Line: [Name], you’re THIS close to missing out!

Subject Line: Last Call! AND we’ve just upgraded your offer!

Subject Line: Your exclusive offer just got better…

Subject Line: [Name], there’s something else you need to know.

Meta: Our new Kindle Oasis is waiting for you.

[Name],

We just wanted to remind you that time is running out for you to claim your exclusive offer of 10% off our brand-new e-reader, the Kindle Oasis.

Plus, if you order by the end of this month, you'll receive an additional 3 months of Kindle Unlimited (6 months instead of 3). (There are only a few days left, so don’t delay!).

To tempt you further and help your Kindle Oasis stay looking beautifully new, as an exclusive bonus ONLY for readers like you,  if you order in the next 48 hours, we’ll  include a premium protective leather cover (worth £39.99) absolutely FREE! 

With a beautiful cover available in 3 different colours, ensure your Kindle Oasis never suffers from a scratched screen and that your reading experience is always a pleasure.

Simply add your Kindle Oasis and selected cover to your basket, and the cost of the cover will automatically be deducted at check-out.

This offer is exclusive and only available to you if you purchase using the link in this email. 

We would hate for you to miss out on this valuable bonus of a free protective cover, the ultimate accessory for your brand-new Kindle Oasis. We know you’re going to love your new Kindle so much it makes sense for it to be both safe and stylish within its new cover.

So don’t hesitate - now is the time to act and take advantage of this amazing (and very exclusive!) offer by using the link below.

[Get Your Free Cover Now!]

P.S. We don’t want you to miss out on this incredible offer - this really is your very last chance before the price goes back up and the Kindle Unlimited membership is reduced to 3 months instead of 6. Plus this is your only chance to get a Kindle cover included for free!

SPEC AD Sales Page for Kindle Oasis

[HEADLINE]

Discover How the Latest Model of Our World-Famous E-Reader Can Help You Rediscover Your Love of Reading Today!

[SUB-HEADLINE]

Unlock the Secret to Enjoying your Latest Novel Without Needing to Use Both Hands!

[BODY]

Remember the time when you were desperate to read the latest chapter of that amazing new novel you bought, but you just couldn’t put down the baby and also couldn’t manage to turn the pages with just one hand? You felt so frustrated, and despite trying every possible position or combination of baby and book, nothing seemed to work! That’s exactly what I experienced until I discovered the new Kindle Oasis.

If you’re like many multi-tasking parents, you’ve probably experienced difficulty balancing parenthood and your lifelong love of reading, feeling the constant struggle of wanting to find ways to relax, while also caring for your child. It's not just about physically juggling them (!), it's about balancing your hobbies and passions with your parental responsibilities. You're not alone in this; many parents and carers share this experience.

That’s why Amazon have created their latest model of e-reader, the Kindle Oasis, with a ground-breaking solution designed specifically for anyone who only has one hand free to read. This ergonomic new model is not just another e-reader; it features an asymmetrical design with physical page turn buttons, making it easier to hold with one hand for extended periods.

The Kindle Oasis stands apart from the rest because of its easy page-turn buttons, adjustable light on the reading screen, and waterproof protection. Unlike other e-readers, the Kindle Oasis offers a significantly more intuitive reading experience, ensuring readers can fully immerse themselves in the story. This is what makes it the leading e-reader for multi-tasking parents.

With the Kindle Oasis, you get: 

A screen size of less than 16cm x 14cm and a weight of less than 186 grams: This means our lightweight, slim e-reader will easily fit in your handbag, rucksack or holiday luggage.

Adjustable Warm Light: Enjoy a more comfortable reading experience by changing the colour tone of the display, allowing you to read in all lighting conditions, even during the night while you rock the baby back to sleep.

Physical page-turn buttons: Experience our new asymmetrical design with a thicker side for better grip and buttons on the same grip side, making it easier to read with one hand while you cook the dinner or feed the little ones.

Each feature is designed with versatile readers in mind, ensuring everybody has the opportunity to enjoy their favourite book around their busy lifestyles.

Don’t just take our word for it; see how the Kindle Oasis has transformed the lives of all kinds of book-lovers!

Erik R: “So nice, all screen settings are available to read in whatever circumstances you want. Bright sun, no problem. Reading before bedtime? Easy, just adjust the warmth. The two buttons are very nice to scroll through pages and even with the leather case it feels very light in your hand.”

How Kindle Oasis helped: Allowing readers to enjoy their book in any light, even at night or in bright sunshine.

Aries C: “Purchased this item because of the disability to my right hand. I like the lightweight and also the page turn buttons, much easier for someone who is left-handed and with disabled hands than doing a swipe.” 

How Kindle Oasis helped: Enables anyone to enjoy reading comfortably for extended periods while using just one hand.

Ariana O: “Since I love reading, I enjoy taking a good book or two when I am out and about. Sadly, this sometimes can be a burden of extra weight in my bag or luggage, and most of the time I end up damaging the books. Additionally, where I live there is not a big section of English books. With the kindle, these two issues are easily solved! Large selection of English books, in a compact yet comfortable device.” 

How Kindle Oasis helped: Never run out of something to read while on holiday, travelling by train or away from home.

These stories are just a few examples of how Kindle Oasis can elevate and simplify the reading experience of travelling bookworms and busy parents alike! 

Imagine a world where you effortlessly juggle parenthood and your favourite hobby. Picture yourself gently rocking your child to sleep in one arm, while soothing yourself with a journey into a fantasy world held easily in the palm of your other hand, and realise how relaxed and fulfilled you feel. With the Kindle Oasis, this isn’t just a dream; it's a reality that our readers are experiencing every day. You too can reclaim your passion for reading and finally balance your family with your love of books!

You might have some questions or concerns about the Kindle Oasis. Here are answers to some of the most frequently asked questions: 

FAQ #1: What is the difference between the Kindle Oasis and other Kindle models?

Answer: The Kindle Oasis offers additional features such as our first physical page-turn buttons, allowing you to hold the Kindle and turn the page with the same hand. It also has waterproof protection as well as an adjustable warm light that allows you to read comfortably in any environment, even the dark!

FAQ #2: How long does the battery of the Kindle Oasis last?

Answer: Our Kindle e-readers are famous for their long battery life, enabling you to get the maximum amount of enjoyment from your library of books with as few interruptions as possible. The Kindle Oasis is no exception to this and will allow you weeks on a single charge with typical use.

FAQ #3: How much storage does the Kindle Oasis have?

Answer: The Kindle Oasis is available in various storage capacities ranging from 8GB to 32GB, meaning you never have to worry about running out of storage for more books - the more, the merrier we say!

Remember, we are here to assist you. If you have more questions, feel free to Contact our friendly Customer Services team! 

To make the Kindle Oasis even more irresistible, for a limited period we’re including an incredible 10% off our introductory price of £229.99, as well as doubling the membership to Kindle Unlimited from 3 months to 6 months, AND if you order in the next 48 hours, we’ll even include a premium leather Kindle cover (worth £39.99) absolutely free! These exclusive bonuses are designed to complement your bookish journey by keeping your Kindle looking beautifully new and help you make the most out of your new library!

Ready to spend more time reading? Don’t wait! Buy now to start prioritising your passion for literature. Don’t forget, your free protective cover is only included for the next 48 hours, so buy today to start bringing a sense of intellectual fulfilment back into your life. 

[BUY NOW]

We believe in the power of Kindle Oasis so much that we offer a 30-day money-back guarantee. This means you can return your Kindle to us for a full refund up to 30 days from receipt if you’re not happy with it (as long as it’s still in new condition), giving you complete peace of mind. You can try Kindle Oasis with confidence because either you’ll fall head-over-heels for it, or we’ll give you your money back.

Embark on your journey towards literary happiness with the Kindle Oasis. Imagine a time where you can immerse yourself in your love of books whenever  and wherever you want, while you juggle your hobbies and your family with ease. With the Kindle Oasis, this future is not just a possibility but a reality waiting to unfold. Discover the Kindle Oasis and start your story today!

[BUY NOW]