Spec Sales Page for The Happiness Club

The client is a real business (though this was not a paid-for project) providing a support service for people struggling with stress or overwhelm. They wanted a sales page re-write to encourage membership sign-ups as they were experiencing a block in their sales funnel that didn't reflect the large number of visitors arriving from their social media/emails.. The ideal customer is a woman aged 40-60 experiencing stress, anxiety or low-level depression who is seeking proactive, daily mental health support.

The project challenge was in understanding the reader’s overwhelm without suggesting she needs a particular kind of support, as well as competing against a lot of similar mental health apps and making this one stand out.

The solution was to make it sound like the client's voice, which was reflected in their social media/emails but experienced a disconnect with it failing to translate to the sales page and losing the connection with the reader. Therefore the tone was deliberately casual, even raw - the reader needs a friend rather than a self-help guide. The swear words reflect the client's natural language but I used less than normal so as not to alienate her more formal customers. The main heading on the page leads with the main benefit of the support coming to the reader, rather than her having to sign in to the app as this is the company's USP.


Website Landing Page/Sales Page

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Spec Sales Funnel for Kindle Oasis